The Chiswell Group · Family-run

Our name is on it.

A family-run group of brands, led by Simon and Zac Chiswell. We source top-quality ingredients to make outstanding products and brands, and we make private label for our customers.

Trade enquiries Our brands

What the group does

Top-quality ingredients, made into outstanding brands.

Source

The best ingredients

We source top-quality ingredients, so every product starts with something we are proud to put our name to.

Make

Outstanding products

We turn those ingredients into outstanding products and brands, made to our own standards.

Private label

Your brand, our care

We make private label products for customers, built to your brand and your specification.

The family behind the name

A family business, run by family.

The Chiswell Group is led by Simon and Zac Chiswell. Everything the group makes, sells and supplies carries our name, so our customers and suppliers get the care we would give our own family.

Simon brings four decades of coffee knowledge. Zac brings a fresh eye on how a modern group should run.

The business began in 2014 as Universal Coffee Ltd, bringing Discount Coffee, trading since 2003, into one strategy for growth. In 2026 it becomes The Chiswell Group.

Simon Chiswell

Chief Executive Officer

Simon has more than 40 years in the coffee industry, across several businesses. That experience shapes the standards the group is built on.

Zac Chiswell

Operations Director

Zac came to the family business from a background in commercial aviation. He now drives growth and builds the group.

Our story

More than two decades of trading. Now one group.

2003

Discount Coffee begins trading

The foundation the group is built on.

2014

Universal Coffee Ltd is formed

Discount Coffee comes together under one strategy for growth. The business has kept growing ever since.

2026

The Chiswell Group

Simon and Zac create our Plan for 2030. It brings the rebrand to The Chiswell Group and new strands of business.

£100m+

Our ambition

We are focused on our Plan for 2030, with a target of building the group to more than £100 million in turnover.

Our brands

Three brands in coffee today. Room for more.

Each brand has its own character. All of them share the same family standards.

Beans · Syrups · Related products

Discount Coffee

Coffee beans, syrups and everything that goes with them, for trade customers and for home.

Visit Discount Coffee →

Coffee and related products

RIO

RIO is a top-quality product brand, specialising in coffee and related products. From syrups to hot chocolate sachets, the RIO range covers it all.

Calidad tradicional española

TORRO

TORRO is a Spanish coffee brand, roasted using traditional methods. It has become one of the UK’s largest-selling Spanish coffee brands, and is sold across platforms including Amazon.

Open to what is next

The next Chiswell brand

The group is open to new segments beyond coffee, built on the same family standards.

Our strategy

E-commerce first.

We are a highly capable online digital business. We sell across multiple marketplaces, including Amazon, eBay and TikTok, as well as our own selling websites.

Our team and partners help deliver industry-leading growth and scaling across different product ranges.

Where we sell

AmazonMarketplace
eBayMarketplace
TikTokMarketplace
Our own websitesDirect

Trade enquiries

Talk to the family.

Tell us about your business and what you need. We will get back to you.